Hispanic influencers are not only effective at reaching Latin audiences, but they also have a deep understanding of Hispanic culture. Not only will the 50 most influential Latinoos be included, Negocios Nows Special Edition will also publish our well known Whos Who in Hispanic Chicago list that recognizes leadership in Business, Corporate, Culture and Education, Government, Healthcare, Elected Official, Media and Nonprofit. The United States has a long and rich history of Hispanic influence, both in culture and the media. BMO Harris Bank is the Diamond Sponsor of the event, that also has the support of ComEd and Wintrust (Gold Sponsors), Remy Martin (Silver), Coca-Cola, People Gas (Bronze) and Mepis and Turimed, as small sponsors. Born to a Dominican mother and Puerto Rican father, Le Juan, now one of the top Latin influencers, moved to the U.S. with his parents and siblings when he was in grade school. She co-hosts the Sistematic podcast with her sister, Alexis, and covers topics of pop culture, art, music, and fashion. Top Chicago, Illinois Influencers. NK Gutirrez is an actor, filmmaker, fitness instructor, body activist, and founder of Thickletic. VICKY ALVAREZ @vickyalvarez 115K (Top Latin Influencers), 45. For famous Hispanic influencers, this means not only posting content that resonates with them but also staying transparent about sponsored posts or partnerships they are involved in so that followers know what is coming from them versus from other sources. These influencers are a powerful force in the world of marketing. Take a look at some of the great Hispanic artists that have shaped Western art and culture. From its Hispanic neighborhoods on the lower west side to its upscale Mexican cuisine in The Loop, to museums, shops, botanicas and beyond, Chicago proved to be a city filled with Latino influence. Additionally, famous Hispanic influencers usually have an extensive reach over multiple social media platforms including YouTube, Instagram, Facebook, and TikTok which allows brands to reach large numbers of potential customers at once. Willeyrex is also an author who has published a saga of books titled Wigetta alongside fellow YouTuber Vegetta777. Source: instagram.com. Sofia says shes using her platform to show future educators and students that school can be a positive experience. Click below to see everything we have to offer. Famous Hispanic influencers tend to be more in touch with trends than other demographics due to their close alignment with modern culture through music, fashion, technology, and art. "Today we have a large number running and in office, if not yet holding the most important offices," he says. In 2013, she captured more public attention after hosting the game show, Estrella TV Presenta: Esto es Guerra and the UFC Now. Julie Sariana, one of the top Latin influencers, is a Mexican-American fashion blogger, model, globetrotter, and designer living in Los Angeles, CA. The Chicano movement emerged during the civil rights era with three goals: restoration of land, rights for farmworkers, and education reforms. By Victoria Montenegro Caspe September 18, 2020. Type Of Instagrammer: Photography. E-mail oureditor Now 27, Ramirez-Rosa became Chicago's youngest alderman in the February 2015 city elections, defeating incumbent Rey Coln in the 35th Ward by a two-to-one margin. Her digital series Like, Share, Dmelo, with fellow Latina and childhood BFF Dee Nasty, became a network television show on Fuse TV, and its content has been well-received by the Dominican-American community since its premiere. Currently, Larkins client list has grown to include non-profits, start-ups, personal brands and large-scale events. Her profile is a range of lifestyle, beauty, and most importantly fashion. In addition to this list, there are well-known superstart Latinx influencers like Jennifer Lopez, Selena Gomez and Bad Bunny. Aside from acting Sofia also runs an eponymous lifestyle brand selling apparel including lingerie accessories beauty products home goods and more. He has garnered more than 6.9 billion views and 18.6 million subscribers to The WilleyRex and 4.6 billion views and 17million subscribers to Willeyrex, making him one of the most popular YouTubers in Spain. Vicky, one of the top Latin influencers, has partnered with various brands, including Maybelline, Dior, Tresluce Beauty, IT Cosmetics, and more. Yuya has her own makeup line in several Latin American countries and has a star on the Las Vegas Star Walk for promoting peace through her videos. Whindersson skyrocketed to fame for his YouTube channel that contains comedic takes on life. He's also the first openly . Eighteen-year-old Colombian Amara Leguzamon Pascagaza, popularly known as Amara Que Linda, has risen to a social media celebrity status through YouTube and TikTok apps. Diego Leon is a Bronx-based fashion blogger and one of the top Latin influencers who creates dapper, classic, and vintage menswear fashion accessible to everyone. Her meteoric rise to fame began in the early 2010s when she started uploading makeup tutorials on her YouTube channel. Latina Instagram influencers are women who have a large following on the platform and use their visibility channels to share their experiences as Latinas and social media superstars in different niche industries. Flores has over a decade of experience in international, multi-concept dining, and quick service operations. Entity: United States Hispanic Leadership Institute, DR.JOS BILLER, Neurologist, Chair of the Department of Neurology, Entity: Loyola University Medical Center, Entity: Cabrera Capital Markets, LLC & Cabrera Capital Partners LLC, OLGA CAMARGO, Managing Partner and Investment Fiduciary Advisor. She launched her YouTube channel in 2006 and started uploading makeup tutorials. GABRIEL MONTIEL GUTIERREZ @werevertumorro (5.5M), 18. German also won several awards, including the Digital Icon and Master Gamer categories in 2014 and 2016, respectively, and was recognized as one of the biggest YouTube stars by The Washington Post, one of the most popular by BBC, and one of the most influential in Time magazine. Adrianna (@adriannkaw) 11. Michelle Lewin is a Venezuelan model, fitness guru, bodybuilder, and one of the Top Latin Influencers. By leveraging social media platforms such as Instagram, Twitter, YouTube, and more, famous Hispanic influencers can reach millions of people around the world with their messages. "Clearly, the national conversation around race, immigration and the role of Latinos in our society in some ways is at its height," Castillo says. That last point is critical for . #4 Doug The Pug Credit: instagram.com/itsdougthepug Their popularity mainly exists because they are relatable, authentic, and vocal about their outstanding and inspiring experiences. Ruben Doblas Gunderson, better known as El Rubius, is a Spanish-Norwegian YouTuber and one of the Top Latin Influencers worth following. The rise of social media has been key for the success of top Latino influencers too, providing them with a platform to share stories from different angles whether its about culture, identity, or lifestyle. KIMBERLY PFAEHLER @byohlola 215K followers, 37. Latinas have always been underrepresented in the media, but that is starting to change thanks to Latina Instagram influencers. These social media stars have 1,000-10,000 social media followers. McCurdy is an actress and singer who starred in the Nickelodeon show iCarly. This list profiles a half-dozen political leaders, four of whom have run for mayor. Spanish Youtuber Willeyrex, whose real name is Guillermo Diaz Ibez, is best known for posting video game content. . Nadra Kareem Nittle. Shes worked with Portillos, AT&T, the Bank of America Chicago Marathon, and more. Best part of being an influencer: Meeting new people to spread her message. Her organization elevates the conversation around wellness inclusivity by cultivating conversation, clothing, and community. Latina Instagram influencers are also very authentic, and brands from all over the globe love working with them because of their trustworthiness. These are just a few of the Latinx influencers out there. Although Chicago natives and Bears fans, this couple travels the world to find their next adventure. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. Check out Riccardo @riccardosimonetti. AMARA LEGUZAMON PASCAGAZA @amara.aa (4.8M), 19. They arent afraid to talk about difficult topics such as racism and sexism. Shortly after, she joined the Biden/Harris Presidential Campaign as deputy director of Latino/Spanish media. She also serves on Getty Images' Diversity and Inclusion Global Advisory Committee. Hispanic influencers in the United States have become the source of inspiration and guidance for millions of Americans who seek out their advice and expertise. Through their videos, Hispanic YouTubers aim to share stories and experiences and talk about topics that resonate with the Hispanic community. Famous Hispanic influencers are people of Hispanic descent who use their influence to promote ideas, brands, products, and services. In 2014, Amara launched her YouTube channel where she uploaded videos about hauls, challenges, and tags. In terms of topics discussed in their videos, one popular theme among Hispanic YouTubers is culture. In 2020 she was commissioned to create a sculpture for Nike's NBA All-Star Weekend Exhibit. Mexican-Salvadoran writer, advocate, speaker, and entrepreneur Kimberly Guerra has so much to offer as a Latin influencer. She hopes that her blog can inspire her readers to Dream, Believe, Achieve, the things they are most passionate about. Italian-Venezuelan beauty and fashion influencer Nicole Guerriero started from humble beginnings as a bartender and service crew in several restaurants before she decided to venture into social media. We are thrilled to have on the pages of Negocios Now such awonderful group of leaders. This Dominican-American technology reviewer keeps her audiences abreast of the latest Apple and Google gadgets in the market as she dissects the products, provides the pros and cons, and discloses how they can affect everyday life. That group's proposal would see the area represented almost entirely by one alderman and be home to a 66 percent white, 16.7 percent Latino, 8.3 percent Asian and 6.9 percent Black population. Entity: Public Financial Management, Inc., RAMN (RAY) CEPEDA Senior Vice President, Senior Managing Director, Entity: Back of the Yards Neighborhood Council (BYNC), PEDRO DEJESS, Executive Vice President, General Counsel & Corporate Secretary, Entity: Little Village Chamber of Commerce, Entity: Illinois Hispanic Chamber of Commerce (IHCC), JESUS CHUY GARCIA, Cook County Commissioner, (7th), Entity: Cook County Board of Commissioners, LUIS V. GUTIERREZ, U.S. Representative (4th), Entity: United States House of Representatives, MARCO E. JACOME, MA, LPC, CSADC, CEAP, Chief Executive Officer. Daniela (@austrianwithwuff) 10. Alani loves incorporating bold and bright colors into her wardrobe. Some of the most popular Latina influencers 2022 are Yalitza Aparicio, Lorena Rae, Thalia Sodi, Juana Martinez-Neal, Sofia Vergara, Lili Estefan, Ana Tijoux, and Demi Lovato. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. For example, Selena Gomez is open about her struggles with mental health issues. Updated on December 12, 2020. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. As ambassadors for the companies they partner with, top Latino influencers help to make sure that messages are spread far and wide. Famous Hispanic influencers have the power to sway public opinion and influence behavior. We need to be the lead and not the sidekick. Also as one of the most prominent and well-known Latina Instagram influencers, Gina Rodriguez is unafraid to speak her mind, and her followers admire that her. Jackson's ability to listen and lead is exactly why she has contributed to hundreds of training programs and concept build-outs. LUISA FERNANDA @luisafernandaw (17.1M), 4. MASSIEL (MASSY) ARIAS @massy.arias (2.7M), 23. Here are three of Chicago's social media influencers: Influencer: Ceta Walters. She slays in outfits from JC Penny, Forever 21, and Athleta; meaning she has style for all types. CARLA NUEZ @carlanunez_ 102K (Top Hispanic Influencers), 47. Growing up with muscular dystrophy, this Dominican-American charmer didnt let her disability shatter her love for fashion. Facebook - @lele - 6.6m followers. "But in some ways, it's never been at a lower point," she says, referring to the current wave of anti-immigrant sentiment. Iris Beilin is a Panamanian makeup artist, YouTuber, and beauty influencer who is predominantly recognized for her amusing makeup tutorials and product reviews on her social channels. Mexican beauty vlogger Mariand Castrejon Castaneda, popularly known as Yuya, is also one of the Top Latin Influencers. magazine. MARIAND CASTREJON CASTAEDA AKA YUYA @yuyacst (17.1M), 5. They often discuss topics that are important to Latinas, such as immigration, feminism, and cultural identity. Andrea began her professional life as a model and social media influencer, taking several modeling jobs and becoming a brand ambassador for several fashion brands. Jackson specializes in developing operational foundations and processes for every level of restaurants from quick-service to fine-dining; built to launch, scale, and sustain profitability from concept to completion. Dominican-American actress, host, and social media influencer Ana Marte is known for posting collaborative, meme-inspired sketches in addition to modeling photos on her Instagram feed. This Latina Influencer is also a fitness enthusiast, businesswoman, and a YouTuber who runs a YouTube channel named The Royalty Family on which she uploads videos related to her family life. Fifty-eight percent of Hispanic consumers in the U.S. are under 34 years of age and in their prime years for forming brand affiliations and cementing loyalty. info@amraandelma.com | 1-646-518-7743. . As one of the top Latina Instagram influencers, she has talked about how she has dealt with depression and anxiety, and she has even shared screenshots of her therapy sessions on Instagram. Latinx (a recently coined gender-neutral term some prefer) leaders are CEOs of multibillion-dollar public companies. The creator of Badass x Bonita uses her voice and platform to advocate for the immigrant, LGBTQ+, BIPOC, survivors, Mujeres, and oppressed communities. The power of influencers and brand advocates comes from the late 19th century, according to The Shelf. 1. LINDA ELAINE @iamlindaelaine 46.9K (Top Latin Influencers), 50. On TikTok, Amara has quickly amassed 17.2 million followers with her lip-syncing and trending dance routines. Tiffany plays a variety of games, particularly Minecraft and The Sims, and uploads videos under the names iHasCupquake, TiffyQuake, WeAreMishMish, ToyBoxCollectibles, and ToyBoxPets. Cabrera Capital Markets, Cabrera Capital Partners, Managing partner, co-head, Midwest advisory practice, U.S. District Court for the Northern District of Illinois, Hispanic Information Technology Executive Council, American Red Cross of Chicago & Northern Illinois. 5. Before her internet fame, Julie worked as a fashion editor and stylist. For example, Gina Rodriguez spoke out against Hollywoods whitewashing of Latinos in the film industry. Her TikTok, which has amassed over 3.6 million followers and garnered 156.5 million likes, is filled with funny reels about her life as a teacher. @thepennycloset_ Claudia Felix-Garay is based out of Los Angeles, California. Photo by Eric Allix Rogers. Reina Castellanos. Selena Gomez is honest with her followers, and they appreciate that. In recent years, more and more Hispanic influencers in the United States have emerged as highly sought-after voices in various industries, from fashion to entertainment. She also co-created a YouTube channel named Alondra & Elsy with a fellow beauty influencer and friend Elsy G. Alondra is more active on Instagram where she posts about her fashion inspo, beauty and make-up tips, and more. She put together 200 care packages that were distributed to women in Cuba in very remote areas. Hispanic YouTubers can be from any country where there is a large Hispanic population such as Mexico, Colombia, Peru, Puerto Rico, and many other Latin American countries. ALANI FIGUEROA @wuzg00d 424K followers, 34. Jason Ervin (28th) say their goal in remapping Chicago's 50 wards is to . Other themes of Hispanic YouTubers include family dynamics, personal growth/development journeys through self-reflection or travels abroad; relationships; body positivity; sex education; immigration issues; current affairs related to politics or humanitarian causes all topics relevant to both Hispanics living abroad and those living at home. Since her rise to fame, this Venezuelan-American beauty has also become a sought-after actress for film, television, and music videos. Negocios Now will announce more sponsors soon. In this capacity, she led new investment review, diligence and execution. : Meeting new people to spread her message, but that is starting to change to... 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