There, she became a customer representative, helping people understand their investment choices more clearly. The Pepperidge Farm Company was begun in 1937 by Margaret Rudkin of Fairfield, Connecticut. From this time on, Rudkin, together with her husband and children, pursued the business. Rudkin's parents were Joseph J Fogarty, an Irish . By clicking Go, I acknowledge that I have read and agree to the Penguin Random House Rudkin continued to run Pepperidge Farm as a wholly owned subsidiary of . Sorry, we no longer support account login or newsletter sign-up. At the same time, under her management the bakery was expanding into other products, including the Goldfish snack. Articles appear in Reader's Digest 35 (December 1939); Time 50 (July 14, 1947) and 75 (March 21, 1960); Newsweek 20 (September 21, 1942); The New Yorker (November 16, 1963); and New York Times (December 4, 1949); and her obituary appeared in the New York Times on June 2, 1967. By 1947, launching a new bakery designed to Rudkin's own specifications, the Pepperidge Farm Co. was producing 4,000 loaves of bread per hour. Mrs. Rudkin clung tenaciously to her principles of quality -- a tradition that continues today. The incident, coupled with the stock market crash of 1929, meant that Rudkin wasnt just endeavoring to care for the health of one of her three sons, but for the financial survival of her entire family. Baking with heart and soul and using quality ingredients was the mission of our founder Margaret Rudkin, and a commitment to that mission is something we still take pride in. Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. Although fairly well off, they suffered somewhat during the Great Depression and made ends meet by selling apples and turkeys. Born in 1897 to James and Margaret Fogarty, Rudkin was the oldest of five children. Amy was born in 1860, in London, Middlesex, Engaland. It is the company that introduced those iconic Goldfish crackers still housed in plastic cups and tucked into strollers, and frozen puff pastry, called a glamorous new product to America in 1958. The Brussels was even better than I remembered. At 12, Rudkin moved to Long Island. . Rudkin of Gig Harbor, WA, her daughter Sarah (Michael) Stiene of Parrish, FL, two grandchildren Amy Rudkin (Archie . Gale Encyclopedia of U.S. Economic History. Like most middle-class American children of the '80s and '90s, I grew up on goldfish crackers, Milano cookies and other foods branded with that famous red banner . Producing a "Top Quality Food Product". Just charming! Margaret proved them wrong Having never baked bread before in her life, Margarets early progress was slow. How One Family's Solution Became a Successful Global Business. She . In the 1970s, Pepperidge Farm bread travels aboard the Apollo 13 and Apollo Pepperidge Farm builds more plants around the country to meet the growing demand for its premium products. date of birth. New York: Grosset and Dunlap, 1965. In 1950 that policy changed with the appearance of Margaret Rudkin in television commercials. "Rudkin, Margaret." 2019Encyclopedia.com | All rights reserved. Private Company . Research genealogy for MARGARET ELIZABETH RUDKIN, as well as other members of the RUDKIN family, on Ancestry. The Remarkable Life of Margaret Rudkin, Founder of Pepperidge Farm. . Its rare that a soft feeling can survive the hardening and the grind of time rolling forward, crushing things-that-were to powdery bits. At age 22 Rudkin began working on Wall Street at the brokerage firm of McClure, Jones, and Co. where she became a customer representative, helping people understand their investment choices more clearly. Refer to each styles convention regarding the best way to format page numbers and retrieval dates. Nostalgic "Pepperidge Farm Remembers" ads run on television, radio, and in print throughout this time period. [1] Rudkin had reddish hair and green eyes. USA Her husband, who hand-delivered orders on his way to Wall Street in the early years, eventually managed Pepperidge Farms finances and marketing, and two of their sons, Henry, Jr., and William, both joined the company after attending Yale and completing their wartime service. Private Company Fourteen years later, Margaret was a 40-year-old-mother of three young sons, living in Fairfield, Connecticut on a beautiful property called Pepperidge Farmnamed for an ancient Pepperidge tree that grew there. When Arthur Rudkin was born on 9 December 1884, in Falls Creek, Clearfield, Pennsylvania, United States, his father, Samuel Rudkin, was 34 and his mother, Mary Anne Footitt, was 31. Margaret Rudkin discovers the snack cracker on a trip to Switzerland and returns with the recipe. Records may include photos, original documents, family history, relatives, specific dates, locations and full names. Genealogy for Henry Albert Rudkin, Sr. (1885 - 1966) family tree on Geni, with over 230 million profiles of ancestors and living relatives. George passed away in 1906, at age 65 at death place. Her business acumen was recognized by invitations to lecture at the Harvard School of Business Administration. Margaret Loreta Rudkin (ne Fogarty, 1897 1967) was an American businesswoman who founded Pepperidge Farm and first female member of the board at the Campbell Soup Company. It was a Brussels, two crispy blond cookie rounds sandwiching a layer of smooth dark chocolate, from the brands Distinctive Cookies line. . : Directed by Brad Grimm. 1963: Published Pepperidge Farm cookbook. Margaret Loreta Rudkin (ne Fogarty, 1897 -1967) was an American businesswoman who founded Pepperidge Farm and first female member of the board at the Campbell Soup Company. In 1960, Rudkin was invited to speak about manufacturing to MBA students at Harvard by famed professor Georges Doriot. Telephone: (309) 766-2311 At this point, Rudkin started to bake in earnest and began to think of baking as an occupation rather than as a component of her son's health regime. Introduction. In the years that followed, Pepperidge Farm grew into a major national firm. Brendan, Gill. William James Rudkin married Marion Ethel Jinks and had 1 child. "So I started over again, and after a few more efforts by trial and error, we achieved what seemed like good bread. Rudkin was clearly one of the most successful and nationally prominent businesswomen of her generation, a woman who started baking bread for her son and ended by making products with wide appeal among national consumers. PAWLET - William L. Rudkin, 87, of Pawlet, Vt., died peacefully Saturday, December 28, 2013. These legendary spots ran for almost 40 years, featured two different actors, and became one of the longest running campaigns in TV history. Her husband gradually gave up his Wall Street position to handle finances, marketing, and sales as chairman. "Rudkin, Margaret Not just because its our job, but because we love it. On June 1, 1967, Rudkin died of breast cancer at Yale-New Haven hospital in New Haven, Connecticut. Margaret Rudkin (1897-1967), American founder of Pepperidge Farm, a commercial bakery in 1937 which grew to be one of America's largest . 1928: Bought 125-acre Pepperidge Farm in Fairfield, Connecticut. Margaret Rudin, second from left, is escorted out of Florence McClure Women's Correctional Center by prison staff on Friday, Jan. 10, 2020, in North Las Vegas. Campbell Soup Company, one of the largest and most highly respected food companies in North America, acquires Pepperidge Farm in 1961. 2 references. Rudkin graduated valedictorian from her high school. Her father drove a truck, and the family lived with their grandmother until Margaret was 12, when her grandmother died. Encyclopedia of World Biography. In an instant, the sale was hers. Goldfischli also grabbed the attention of an American on vacation in Switzerland, Pepperidge Farm founder Margaret Rudkin. The Rudkins discovered a unique little fish-shaped cracker that Margaret knew would be another winning addition for Pepperidge Farm. The family lived in a four-story brownstone with an Irish grandmother who taught ten-year-old Margaret about cooking, starting with biscuits, cream sauce, and chocolate cake. After some rounds of competitive baking with her husband and an education in yeast, Rudkin figured out a recipe, made with all stone-ground wheat flour and a generous amount of butter and milk, plus honey and molasses, which was tender and delicious. She attributed its success to a combination of quality and timingwith the advent of commercial food products, women had stopped making bread at home, but there was nothing at the level of homemade in the grocery stores yet. Dr. Donaldson even endorsed her bread saying, "When Mrs. Rudkin makes bread, she makes breadthe finest bread the world has ever known.". The report further stated that "a third of all American households with children now eat Goldfish" and singled out "Milano" as "the consumers' favorite Pepperidge Farm cookie.". They were the parents of at least 4 sons and 3 daughters. Cumberland Farms, Inc. Then, copy and paste the text into your bibliography or works cited list. Encyclopedia.com gives you the ability to cite reference entries and articles according to common styles from the Modern Language Association (MLA), The Chicago Manual of Style, and the American Psychological Association (APA). Rudkin's parents were Joseph J Fogarty, an Irish clerk, and Margaret Healy. Knowing the distinctive treats had no counterpart in the U.S., and convinced that other Americans would love them as much as she, Margaret bought the rights to produce and sell the delicate biscuits under the banner of Pepperidge Farm. . The inception of the bakery giant actually began rather modestly years earlier in Rudkin's Fairfield kitchen on the original "Pepperidge Farm." The Tudor-style colonial house at 2 Fence Row Drive Fairfield that Margaret and her husband Henry built in 1928 has a wonderful history, according to the listing agent. In fact the war caused Margaret to actually cut production because she refused to make substitutions for top-quality ingredients, like real butter, 100% stone-ground whole wheat and honey, that were in short supply. That moment when your little girl is cracking up while holding a fistful of Goldfish crackers. Rudkin's managerial style allowed company growth in response to consumer demand while retaining quality control of Pepperidge Farm products as the production facilities grew. The farm became their permanent home in 1931. During an era when being a housewife was considered the appropriate goal of a woman, Margaret Rudkin (18971967) achieved acclaim as one of the most successful female entrepreneurs in the United States. The next European discovery came in Switzerland in the 1960s. Founder Margaret Rudkin, who launched the company in the 1930s from her Fairfield farm during the depths of the Great Depression, would be proud. Get our freshest features and recipes weekly. A striking young woman with bright red hair and green eyes, Margaret graduated valedictorian of her high school class, and then spent nine years working in New York before marrying Wall Street Broker Henry Rudkin in 1923. Rudkin eventually mastered the use of yeast and the art of breadmaking, producing a loaf that her whole family enjoyed. Revisiting a love from your youth can be a dicey affair. In a quest to dominate the growing commercial bread industry, Lee Marshall bets on a new kind of white loaf, unwittingly inspiring a homemaker named Margaret Rudkin to come up with a healthier alternative. In the closing decades of the twentieth century, Rudkin's legacy continued in the popularity of Pepperidge Farm products offered by the Campbell Soup Company, including garlic bread, gourmet cookies, fat-free croutons, stuffing, puff pastry, and Goldfish crackers. Therefore, its best to use Encyclopedia.com citations as a starting point before checking the style against your school or publications requirements and the most-recent information available at these sites: http://www.chicagomanualofstyle.org/tools_citationguide.html. Web site: www.perdue.com Genealogy for Margaret Rudkin (Waterfield) (1766 - 1825) family tree on Geni, with over 240 million profiles of ancestors and living relatives. Although the price was more than twice the price of a regular loaf of bread, people seemed drawn to the "old fashioned," homemade, and healthy image of Pepperidge Farm bread. Following graduation she went to work as a bookkeeper in a bank in Flushing and eventually became a bank teller. In 1963, Margaret Rudkin published a cookbook with all of her family recipes. "Although I knew nothing of manufacturing, of marketing, of pricing or of making bread in quantities, with that phone call, Pepperidge Farm bread was born," Margaret later said. By 1960, when Rudkin was 63, she and her husband decided to sell the Pepperidge Farm company to the Campbell Soup Company for $28 million in Campbell stock. She also succeeded in selling, with her bread, the idea of the store-bought "homemade" product. She employed over 1,000 workers. The Margaret Rudkin Pepperidge Farm Cookbook was published in 1963 and contained a combination of her favorite recipes and memoirs through the years. In 1919, Rudkin worked at McClure Jones and Co., where she met her future husband, Henry Albert Rudkin, a stock broker. That didnt matter: Soon the phone was ringing with other grocers on the other end. Therefore, that information is unavailable for most Encyclopedia.com content. Rudkin had begun baking bread in 1937 for her son Mark, who had food allergies, and word of her excellent bread spread quickly. We collect and match historical records that Ancestry users have contributed to their family trees to create each person's profile. With Carey Latimore, Sarah Wassberg Johnson, Adam Richman, Libby O'Connell. The allergist said the additives in store-bought foods were probably aggravating the condition. Margaret Rudkin officially retires from Pepperidge Farm in 1966. She sold her first loaf to her local grocer, Mercurios, in Fairfield, and charged 25 centsinstead of the standard 10 centsdespite the grocers protests to cover her premium ingredients. and On April 8, 1923, Rudkin married Henry Albert Rudkin, a Wall Street stockbroker. Interested in a career in business, she went to work as a bookkeeper for a local bank and eventually was promoted to teller. However the Rudkins kept a controlling interest in Pepperidge Farm itself, and for the next decade the company was run as an independent subsidiary of Campbell. By this time, Pepperidge Farm, within 15 years of its start, was a brand name recognized nationally and was to be found in virtually every market. "Rudkin, Margaret.". They were the parents of at least 3 sons. But by the time peace came in 1945, she had a plan in hand to fulfill her dream of building a modern commercial bakery. U.S.A. Encyclopedia.com. Pepperidge Farm, Incorporated exceeded $1 billion in sales in 2001 and ranks in the top 2 percent of brands worldwide in brand equity. Rudkin maintained quality control despite the massive expansion by specifying that her bread was not to be sold after two days on the shelf. ." She had turned a single loaf of bread into a huge, multi-category enterprise. Fax: (309) 766-3621 Rudkin designed the interior of the plant herself, positioning the equipment to support her manufacturing process. To meet the demand, Rudkin had to borrow $15,000 in 1940 to move the bakery to Norwalk, Connecticut, where [1] Although having sold Pepperidge Farm, Rudkin still ran the company until her retirement in 1966. Goldfish snack crackers blast into space onboard the Space Shuttle Discovery in 1988. Her business was later acquired by the Campbell Soup Company, which further expanded the successful brand of baked goods Rudkin had developed. New products such as dinner rolls, stuffing, and oatmeal breads are developed and tested, with Mrs. Rudkin always taking the first bite. Five months after her husband's death she retired in September 1966 and died on June 1, 1967 at the age of 69 of cancer. In the process, Rudkin became the first female board member of The Campbell Soup Company. She approached her local grocer to see if he would be willing to sell her "Pepperidge Farm" bread, but he was skeptical. Henry Rudkin died in 1966 and a year later Rudkin herself died of cancer in New Haven, Connecticut, at the age of 69. However, the Rudkins kept a controlling interest in Pepperidge Farm itself, and for the next decade the company was run as an independent subsidiary of Campbell. They were wed on April 8, 1923 and made their home in New York City. On July 4, 1947, Margaret Rudkin of Fairfield opened a modern commercial bakery in Norwalk and gave it the name of her small bakery, Pepperidge Farm. The family then moved to Flushing, New York, where Rudkin later graduated from Flushing's City High School as class valedictorian in 1915. (617) 828-4900 Among the growing list of products offered by the company during this period were rolls, coffee cake, Melba toast, stuffing, and Goldfish cocktail crackers. In 1961, she decided to sell the Pepperidge Farm Company to another family-run food company, Campbell Soup. From our beginning in Margaret Rudkin's kitchen in 1937 to today, Pepperidge Farm has changed a great deal, but one thing has never changed, our commitment to quality. . Share your family tree and photos with the people you know and love. The incident, coupled with the stock market crash of 1929, meant that Rudkin wasn't just endeavoring to care for the health of one of her three sons, but for the financial survival of her entire family. Contact at: Pepperidge Farm Inc.Campbell Pl.Camden, NJ 08103-1799Business Phone: (609)342-4800URL: http://www.pepperidgefarm.com. Over the 26 years since she started Pepperidge Farm in her kitchen, the average annual growth rate for the Company was 53 percent! Margaret spent time with her Irish grandmother, who taught her to make cookies and biscuits. It's called The Margaret Rudkin Pepperidge Farm Cookbook, (Atheneum Press). Rudkins husband, Henry Albert, a New York City stockbroker, was injured in a polo accident and couldnt work for six months. She frequently lectured at Harvard and other business schools in the U.S. and Europe. Web site: http://www., 1 Hormel Place His reactions to preservatives and artificial ingredients prevented him from eating commercially prepared bread. Dictionary of American Biography. We encourage you to research and examine these records to . The . All Rights Reserved. Home. Pepperidge Farm moves into the frozen food business with the acquisition of the Black Horse Pastry Company, manufacturers of delicate and flaky homemade frozen pastries. Incorporated: 1957 as, collective farm, an agricultural production unit including a number of farm households or villages working together under state control. In the early 1940s, she was offering sound advice for other women who want to go into business for themselves, inspiring an article titled We, the Women, which bemoaned that the business world would not hire women despite the capabilities they demonstrated in managing the home. Rudkin started with one assistant and a hand-turned mixing pail in her farmhouse kitchen, later moving operations from her home kitchen to ovens installed in one of the abandoned horse stables on their property, and eventually opening a baking facility, where the dough was still hand-kneaded. The recipe called for butter, whole milk, honey and whole-wheat flour, which Rudkin ground herself. In the closing decades of the twentieth century Rudkin's legacy continued in the popularity of Pepperidge Farm products offered by the Campbell Soup Company, including garlic bread, gourmet cookies, fat-free croutons, stuffing, puff pastries, and Gold-fish crackers. Her husband, a broker on Wall Street, began taking . She did this just as fewer people were eating truly homemade foods in the 1940s and 1950s and as more and more American foodstuff became commercially mass-produced. Offering Goldfish crackers become "The Snack That Smiles Back" with the introduction of "Smiley" in 1997. Margaret Rudkin began making stone-ground wheat at her family's farmhouse in Connecticut for her son, who suffered with asthma and food allergies. Bucatini with Sardines & Caramelized Fennel, certain categories of personal information, discloses, sells, or shares certain personal information. In later years the Rudkins divided their time between homes in Hobe Sound, Florida, and County Carlow, Ireland. Elaine Margaret (Kirchner) Rudkin, 94, passed away on May 30, 2022 at Dukes Memorial Hospital in Peru, IN. Soon after, Margaret plunged again, buying the Black Horse Pastry Company of Keene, New Hampshire. Next, hunt for an old grist mill where they will grind your flour for you fresh the morning the day you bake. After sampling Rudkins health bread, her family doctor was so taken with it that he ordered some for himself and other patients. The space Shuttle discovery in 1988 made their home in New Haven, Connecticut breadmaking, producing a & ;. 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