(855) 231-0937. 2:33 - He introduces his guest, Steven DeFrancis, CEO of Cortland. Learn more about Willy Walker and connect with him on Twitterand LinkedIn. The result of under development of multifamily in the Sunbelt markets in the early part of the 2000s because of the heavy focus at the time on homeownership followed by a pretty long and protracted downturn where nothing was being developed in those markets. Team Members. Say yes to a career you love. So, having built the capital infrastructure to get capital that we then have control over at the same time of building the execution infrastructure to perform for that capital. Apartment floorplans S1 $1,383 Studio | 1 ba | 530 sqft Unit 2181 - Available Apr 28 2023 A1 Pima $1,303 1 bd | 1 ba | 868 sqft Choose from one of the three topics below to let us know what we can do for you today, and we'll reply as soon as possible. You just raised your fifth closed end fund. Cortland South Mountain 7017 S Priest Dr, Tempe, AZ 85283 Visit Cortland South Mountain website ( 1) Special offer! Company Overview. Cortland, like many companies, has its own drawbacks; the important part is that these drawbacks are heavily outweighed by the good at Cortland. Im assuming you had to get market returns for your LPs, but your GP return dragged as you were investing in the business. We felt then if that was the case, then the next piece was how could you build a system or a machine that could create a lot of throughput? Today it's just a different type of fun because you can do more and do it better, because each thing is systemized so much better. And you have standardized on lock systems, you standardize on HVAC systems that have allowed you to have property managers who typically let's just say it was a property manager lived in Atlanta had done their stint being a property manager on a Cortland asset they typically would then graduate either to come to corporate or go to some other company to find a new job experience. It is anchored in providing a beautiful yet affordable living environment and an enriched lifestyle to its residents. Steven DeFrancis: Best part, I will say the best part is, if you believe the idea that the industry is moving to more of a long term, more of an operating cadence that creates return as opposed to something more typical to what it has been; where it's buying asset, sell it, its more of a portfolio churn that creates return. Instead of saying Okay, I also have these other 30 locations in this market, let's talk about how we can find the right spot for you, if it's not right here. Cortland developed an associate-first culture, which is needed for excellence in customer service. University of Georgias Terry College of Business, Atlanta Neighborhood Development Partnership, National Multifamily Housing Council top 50 owner and manager, 7501 Wisconsin Avenue, Suite 1200E, Bethesda, Maryland 20814. But Cortland really focused on that. Cortland is headquartered in Atlanta, GA and has 7 office locations located throughout the US. And so, we feel that our model is getting progressively, creating this alpha through operations and the systemization of the product creation we think is driving ever enhanced outperformance the lower CAP rates go. Tue: 9am - 5pm. It was all these things moving around in the market or cross current in the market that we felt might have an impact on the multifamily industry. . More > Healthcare & Supportive Services In this episode of Driven by Insight, Willy . But a lot of people at that time may have seen the demographic shifts coming, thought that the demographics behind multifamily were really strong, but didn't take the component parts that you just talked about as it relates to a focus on the customer experience. Cortland competes beyond price to deliver exceptional value.Our multi-family mixed use investment portfolio includes more than 10,000 apartment homes and touches 35,000 residents. Talk about the move to vertically integrate and going and making partnerships with the OEMs over in China that allowed you to standardize product and cut your costs dramatically. Need to find a different location? What's the worst part of that? We hope the information will help you find an . So, we felt that it was going to be important, really that we control all of those touch points with the customer. Featured Communities Florida AXIS Delray Beach Florida Bainbridge at Westshore Marina Florida The market today is as white hot as we've ever seen it Steven you know that very well. By 2011, we owned and managed 5,000 apartment homes and meaningfully accelerated our plans to build a company that could deliver unique value to both our residents and partners. To everyone who listened in today, I hope you enjoyed our discussion and I look forward to seeing everyone back next Wednesday on another version of the Walker Webcast. With a resident-first mentality, we're setting a new standard for the apartment industry - one community at a time. See if Cortland is hiring near you. Part of all of the insourcing was to be able to create a team that could work together to create the product, whether it's developed or renovated, etc. 1-3 Br $1,434-$2,504 0.2 mi. Since its founding in 2005 Cortland has expanded into a global, vertically integrated, multifamily real estate investment, development, and asset management company. I personally would not live there. You've also standardized a lot as it relates to the if you will fit and finish of a Cortland property. It doesn't have to be brand new. As a top 50 apartment owner and operator, Cortland has a brand and reputation of success and customer service. Whether it was marketing or sales or pest control or landscaping all these services you could buy on a per unit basis, but at the end of the day it was really efficient from an execution standpoint, but it was really inefficient from a customer service standpoint, because now effectively, you were handing over that relationship with your customers to this whole cadre of third-party vendors, which inevitably, as you can imagine, just lead to really poor service and poor execution. It doesn't have to be perfect, but everybody wants to have pride in the place that they live. Cortland turned to insourcing, too, to control all touchpoints with customers. I If you put yourself back at that time in mid-2009 folks were still talking about a double dip, was the economy ever going to come back, the recovery was not as obvious as we'd like to think it would be today. 270 S Watters Rd. Historically who had looked at their investor as a client, and a lot of folks still look at it that way. To your point you made systemizing appliances and plumbing fixtures and all these things so you get as much customization as possible, which makes nothing will make the service teams job easier is when things don't break. Thank you, Steven. So, what we talk about most of the time here, is how all the effort here goes to maintaining that focus on being a great investor and being a great operator and then the capital will find us. So, it's really two pieces; it's maintaining that ability to be the best to your customer, but also the ability to create the infrastructure to process a lot of throughput, and whether it's development or acquisitions or value add renovations, the whole process of creating product before you then manage and operate the product. As it drug on and we got into the middle of 2009 and we had been playing defense for two years, at that point, we decided to do a pretty significant research project to try to, the goal was to try to determine where the market was going. So, we brought in a gentleman and broke facilities out from the more traditional property operations and created a separate reporting tower for all of the folks in operations. Get a D&B Hoovers Free Trial. Cortland, New York Office. Cortland Locations. But to your point about how we're going to grow, Im a big believer in taking a step back. Over time, Cortland transitioned to having direct relationships with manufacturers in China; these relationships help Cortland to navigate any supply chain issues that may arise, including those that have arisen from the COVID-19 pandemic. That team, by the way, is now about 40 people and we're still always struggling to stay current to keep up. Next, Willy and Steven dive into more detail concerning Cortlands consistency of assets. After having done over 60 Walker webcasts all remote, it will be super fun to sit down with my guest one on one and have an engaging, interactive discussion. And so, we researched really all things related to multifamily whether it was you know supply and demand in the markets that we were in at the time, the demographics market wise and nationally as it related to propensity to rent? BBB Business Profiles may not be reproduced for sales or promotional purposes. Cortland has processes in place to provide a high level of standardization across its business; this allows, for instance, residents to count on a certain standard of fit and finish across properties, and property managers to easily transfer between locations. But I would argue that almost everybody has pride in where they live, and really wants to live in a nice place. Making investments in the platform was really hard to see through to the upside of doing that but we felt very strongly that the demand was growing and going to grow very quickly. The Residence Life and Housing Office at SUNY Cortland is committed to providing safe, civil, and vibrant living communities in support of our academic mission. You've got a number of open-end funds so you're raising a lot of capital. When they were going to be onboarded on a truck., Because now all those vendors were working for us we couldnt make them be any better, but at least we had a line of sight into what was going on, and they were working for the owner, instead of a myriad of middlemen in between, who really didn't care as much as we did about when that stuff showed up. And then, use a good strong local team that can take that data and take what they know about what's going on in every part of their market, every day, it just allows us to be better at choosing where to lean into what we're offering versus throwing a dart at a board and hoping that this deal works. Please select one of the markets below to refine your search. On the latest Walker Webcast, CEO Steven DeFrancis joined us to discuss his strategic approach to systemization, his focus on building a stellar team, and his approach to growth. We're a company comprised of people who thoughtfully challenge the status quo of the conventional multifamily industry in pursuit of a resident-centric approach to apartment living. Through our integrated business model, our enterprising team, and our commitment to placing the resident at the center of our decisions, were aiming to set a new experience standard for the apartment industry one community at a time. . Well guide you through the process. We are the dreamers, designers, and doers behind our living spaces and experiences, from the way we make our residents smile to the features we design and place in our homes. Cortland Build is a global, concept-to-completion construction delivery firm specializing in multifamily new build, commercial construction (amenities), and renovation. Headquartered in Atlanta,we own and manage apartment communities across the US with regional offices in Charlotte, Dallas, Denver, Greenwich, Houston, and Orlando. Weve created the capital structure and built the infrastructure to where now we're not relying on all these external parties for every project. BBB is here to help. Sandy Springs , GA 30342. You had folks who lived in multifamily after college, the newly divorced, newly unemployed, newly moved to a new city, newly graduated, usually it was a short-term stint, it was a transitional period in most folks lives, and largely if you think about it most folks lived in an apartment until the very first point, they could afford not to. There were a lot of nights where I thought maybe theyre right. As you sit there and think about the next 10 years, what's more important to you; continuing to build on the capital formation side or continue to stick at, it's day-to-day operations and the blocking and tackling that actually brings the capital? Anyway, two things came out of that; one was just the sheer volume of under supply that we were going to be met with when the economy recovered or began to recover. The more our brand grows in a given market, so the more locations that we have in a given market, we can see incrementally how it drives search and drives traffic to all of the other markets, all the other assets as well. And then, in the middle of September Im going to do my first live Walker Webcast interviewing with Eric Resnick CEO of KSL Partners to discuss the hospitality and leisure industries as KSL owns lots of hotels, resorts, and ski areas. But we also knew those better returns we had to give up in the early days and pay more for the capital, most of the investors thought what we're doing in the early part of the cycle didn't make a lot of sense. It's fixing it fast is better than not fixing it at all, but if it never broke that's, the best thing. To this end, the company has developed a unique approach of internalizing the majority of its functions. They thought it was nuts to spend that much money on a renovation of an existing project. Visit Website. So, Ive learned along the way, stick to what you know, or at least, what you think you know. We have a very empowering culture; we give folks a lot of empowerment to be fairly independent in their work. BBB reports on known marketplace practices. See All 79 interviews. And the reality is, if you look at almost every survey about why people move in multifamily, almost every time there's a survey that looks at that the top reason is because of a bad service experience. As CAP rates continue to take down, we're getting closer and closer to zero, so at some point that can't go any lower intuitively. It's about starting with a process through testing, we use an industrial psychologist to do all this work. It just makes us so much better at the execution side of our business because we're not having to go line up 10,000 moving parts, whether it's a committee approval for this external LP or a contractor or a construction and bonding agent. Right now, as the pandemic has been waning, it is a very competitive market. Steven himself holds a BA in Real Estate from the University of Georgias Terry College of Business, and he is a member of the Buckhead Coalition, the board of the Atlanta Neighborhood Development Partnership,The Real Estate Roundtable, the Urban Land Institute, and the National Multifamily Housing Council. Learn about their Real Estate market share, competitors, and Cortland's email format. Since then, weve become a global, integrated multifamily investment, development, and management firm focused on delivering resident-centric, hospitality-driven apartment living experiences. And we put almost no focus on the team that actually keeps our existing customers there, which is you know in business is the exact opposite way to maximize your bottom line. See all available an apartment apartments for rent at Cortland Red Mountain in Phoenix, AZ. What's the best part of that? View jobs Senior Lifestyle Corporation Careers and Employment Work happiness Scores based on about 385 responses to Indeed's survey on work happiness About work happiness 55 Work Happiness Score 2824 N. Orchard. Steven DeFrancis: Yes, it's been extremely helpful, and, in fact, since the pandemic, started March last year, we have delivered about 7,500 units to date. And it literally was sort of that silly like they met with one group who then pointed him to the next group with them lead the next group and after a couple of visits they realized that if we can get Darlas team to design these materials we just found the factories, we can go do this direct and cut out all the middlemen and a lot of the cost. Great leadership, innovation, and corporate culture. Id like to think and Brad Brown, my acquisitions chief swears we've never paid more than somebody else for a property. Cortland is a great company though the staff is at is worst iv witnessed racial slurs derogatory comments about residents they fine them for smoking when they vape in the office and smoke on property knowingly its a no smoking property. Get a great Cortland, NY rental on Apartments.com! Steven and his team manage a portfolio of multifamily assets located in 11 states primarily throughout the Southeast, Midwest, and Texas. Printer Friendly View Address: 420 W Slaughter Ln Austin, TX, 78748-1692 United States . It's just not something people want to deal with, but it's necessary. And so, a lot of what we set about to do seven or eight, ten years ago was, how we can use this value-add machine to create really, high quality and high touch finish and high touch experience for folks at a price that is affordable. And that was a result of a fair amount of research, where it was pretty clear that, despite you know the huge boom in folks moving in town in the early part of the 2010 decade, in the urban Renaissance, which was great but it just meant that, instead of 100% of the new growth being in the suburbs, it was 85% of the new household growth was in the suburbs. Our Company Our Company Our Story . How could you grow the business in a way that you wouldn't fall victim of growing too fast and then, while also maintaining that ability to really be best in class from a customer experience standpoint? Cortland Westshore 6207 S West Shore Blvd, Tampa, FL 33616 Visit Cortland Westshore website Apartment floorplans Aft $1,863 - $1,975 Studio | 1 ba | 593 sqft 2 units - Available now Angler $2,025 - $2,100 1 bd | 1 ba | 672 sqft 3 units - Available Mar 14 2023 Beam $2,105 - $2,160 1 bd | 1 ba | 726 sqft 3 units - Available now Beacon $2,110 - $2,335 Upscale features like granite countertops and stainless steel appliances will make you proud to call any of our one, two, and three-bedroom apartments home . That allows us to underwrite a huge volume of potential opportunities, it's really inefficient. 42:08 - Willy and Steven talk about the market now and Cortlands strategy. Therere expectations from our consumer and our customers that are more and more unique, so we need more specialized human capital. This long-term vision, in turn, drove all areas of the business, from hiring to design. Where others see a square foot, we see a story. A lot of folks at the time even internally we're all very concerned, there were a lot but not all of us, but a number of folks were concerned that this could lead to us blowing up our budgets and spend way too much money and all these things. 22:17 - Steven comments on Cortlands approach to brand and recruitment. By progressively cutting out middlemen, standardization became easier and costs lower. And then, all of those calls come into a central location. In order to accomplish this goal, Cortland began to vertically integrate. I find it to be very interesting because a lot of people who get in the acquisition rehab space, who raise money from third parties, they focus on their returns to their investors, and then there is also their own returns and they end up putting a lot of money into their own back pocket in those early days rather than reinvesting in the company. It's going to be a real kick for me to have Dr. Kotter on the webcast as he was my leadership Professor back at HBS in 1994 which is dating both Dr. Kotter as well as myself. Hours. Cortland Apartments. Tenant cannot sleep do to quiet enjoyment disruptions from next door tenant at 2-3-4AM fighting. Find Related Places. 18021 Kingsland Blvd, Houston , TX 77094 Cinco Ranch. Not everybody can afford to move into a brand-new high-rise apartment. Loading. We did it because that was the capital that was available. Contact Us Address Cortland Properties, Inc. 7612 W. North Avenue Elmwood Park, IL 60707 Phone Phone: (708) 452-4242 Fax: (708) 452-4122 . Hiring. Email Formats. Find the Cortland Dallas address. 110 Main St, Cortland, New York, 13045, United States (607) 756-5665. Within 50 Miles of Cortland 5550. They were all broken in some manner, and so, as you can imagine, they were extremely inconsistent from a product and location standpoint, and so you could not build a brand around this hodgepodge of assets. 0:48 - Willy previews episodes to come. Customer Reviews are not used in the calculation of BBB Rating. Cortland County is a great place to live. Whether it's delays of materials hitting the site, or a sub falls on the job, or units aren't ready. A lot of it also isn't just about intellect, there's a lot of great people who maybe want something different out of their career than a different set of people. At that point coming out of the downturn, you are looking at between the 01 recession, the focus on the single family and then the GFC you are looking at over a decade of under development of multifamily. View 1813 W Cortland St, Apt 1, Chicago, IL 60622 property records for FREE including property ownership, deeds, mortgages, titles & sales history, current & historic tax assessments, legal, parcel & structure description, land use, zoning & more. A lot of the things we talked about today and the differences between us and maybe some of our competitors is, we really look at the business as a consumer facing operating business that happens to need capital as opposed to a capital business that happens to somewhere down the hall have some property operations. So, lot of room to grow in the business that we're doing. We believe that fostering sharing and inclusion of all ideas, lived experiences, and world views in the residential community can provide transformative learning experiences for our . The best way to keep your customers happy is for them to not have the air go out in August; not for it to go out and fix it really fast. It tends to grow on itself so once you start with a small nucleus of really high-quality people, they attract higher quality people who want to work with them. Willy Walker: Thank you Susan and good morning everyone and welcome to another Walker Webcast. So as an industry we put all the focus on the within the office, the talent in the office that's leasing and bringing in new customers. We started with no brand and that was largely because early on the first 50ish assets we bought in this cycle were all REO, they were foreclosures, or the LP had kicked out the GP. Thank you for such a fantastic and thorough review of our community! Contact Information. Copyright 2017-2020 Walker & Dunlop, Inc. Cortland Partners currently operates in Southeastern U.S. markets such as Atlanta, Charlotte, Orlando, and Houston, so the products usually arrive to ports in Savannah, Ga., or Houston. The first part of your question is what did we see in the broader market that gave rise to an opportunity? Because it just takes so many people to do it well. Then the second piece is once they get in you've created a culture at Cortland that is very unique. 2834-38 N. Orchard. Ive seen the numbers as it relates to how you've been able to build the Cortland brand. 2714-20 N. Mildred. It's less about buying them or renovating them, building them from that standpoint is really on the operation side. Find company research, competitor information, contact details & financial data for Cortland Partners, LLC of Atlanta, GA. Get the latest business insights from Dun & Bradstreet. And part of being able to focus on that was stripping costs out and being vertically integrated. The really important thing that was cut out was the volatility of delivery and timing and product quality. Resident Questions Is that correct? At Cortland, you'll feel empowered to define your career path, take on new challenges, and make a difference. But we do believe that all the value we bring to the table to create alpha is good if returns are in the 20s. Competitors. Cortland Headquarters and Locations - Learn more about Cortland's locations by map by and/or jobs. We knew the first thing we needed to do was go build a team of really top-notch players that were passionate about working here, passionate about what we were doing here, felt like they were invested in and really enjoyed working together as a team every day. Let's back up a little bit too when you founded Cortland in 2005 as a small development firm focused on in-town development in in Atlanta and then during the great financial crisis changing from being a local developer to focusing on acquiring and renovating communities across the country. And so, we felt that if that did manifest and we did find ourselves in a market that was going to be tilting towards a clientele that had more disposable income, higher education, was older on average, that would lead to a market really where the previous environment of really commoditized multifamily housing would likely transition to much more of a consumer product and really today a consumer service. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles. So, the trick for us was how do you create this really high-quality product and finish at a price that's affordable. Pay Online. So, a lot of the system and work we're doing around is preventative maintenance and systemizing all of that process to keep that stuff from happening. Willy Walker: You talked at the top of the discussion about capital and about when Cortland had 1,000 units and how hard it was to get LPs to invest in the vision and in what you were building. The reality is, you can count on one or two hands, the number of times that somebody really overspent what you would have okayed for them. We offer positions as builders, designers, engineers, analysts, experience curators, and everything in between. | Cortland is a product-to-people . As the conversation gets underway, Willy looks back to the founding of Cortland as a small development firm focused locally on Atlanta, noting that the company shifted its approach during the financial crisis of the 2000s. Willy Walker: It makes two of us, it makes two of us. I can't even remember a single story where we were like oh, my goodness, I can't believe we let them do that look and what they did. I can think of many stories where they did the right thing for the right reason because they were empowered to go do it through decisions and checkbook. A lot of effort on the front end around considering talent before bringing them in and then a lot of focus on supporting our talent once they're here. But thankfully there's so much opportunity, as you know, within multifamily in the markets we're in. In this episode of Driven by Insight, Willy interviews Steven DeFrancis, the founder and CEO of Cortland. Willy Walker: So, your brand, your customer experience, and your cost of renovation, are all competitive advantages that allow Cortland to pay higher for an asset, lower your cost of rehab and then be able to make up for it in the rents, you can charge, because the combination of lower cost on the rehab and then also the brand on the rents allows you to have a unique competitive positioning as it relates to acquisitions. And then the following week we'll be joined by John Kotter renowned Harvard Business School Professor on leadership to discuss his new book Change. 35:11 - Willy asks about the move to being vertically integrated. We recently, by example rolled out a concept we call the Leasing Hub, which is instead of having leasing agents in every property who are fielding calls, inquiries from new customers, we centralize those folks. So much of it is about putting people in the right seat on the bus. We are probably a 50 some odd people on the investment team, and they are spread out across the markets where we are operating in the US. Anchored on providing a beautiful yet affordable living environment and an enriched lifestyle to its residents the company has adopted the unique approach of internalizing the majority of its functions dedicated to achieving those two objectives from construction and design to product development. So first of all, was product design quality, second was product quality, how long that product will last, third, was the ability to now control schedules. When we were starved for capital and so making investments in real estate made a lot of sense. But one of the things that you did Steven, is you brought on amazing talent in Ned and in David and others to really create this capital formation function inside of Cortland. This is an overview of the Cortland Dallas campus or office location. So, if you start by spending a little more on the product itself, which is pennies, I mean literally pennies in the stuff we're talking about. 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Welcome to another Walker Webcast culture at Cortland Red Mountain in Phoenix AZ... What you think you know, within multifamily in the place that live. Episode of Driven by Insight, Willy and Steven dive into more detail concerning Cortlands consistency of assets pride... Everything in between 2-3-4AM fighting in a nice place relying on all these external parties for project. Number of open-end funds so you 're raising a lot of room to grow in the...., Cortland, NY rental on Apartments.com him on Twitterand LinkedIn the meltdown of a Cortland property come a! We do believe that all the value we bring to the table to create alpha is good returns. Argue that almost everybody has pride in the place that they live the... And customer service more detail concerning Cortlands consistency of assets that almost has! Perfect, but your GP return dragged as you were investing in business! Are more and more unique, so we need more specialized human capital but thankfully 's! Consistency of assets the information will help you find an approach of internalizing the majority of functions. Market now and Cortlands strategy by Insight, Willy and Steven dive into more detail concerning Cortlands consistency assets... Lot of room to grow in the broader market that gave rise to an opportunity founder... D & amp ; Supportive Services in this episode of Driven by Insight, Willy more about Cortland & x27!