%PDF-1.5 % Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. Please refer to the sample course plans below. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com If approved, the replacement will be documented in the offer of admission. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Instructions for faculty to add a syllabus or biography link. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. You'll use a multi-channel approach to analyse and interpret data. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. 0 We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. When attempting to . Exploration of alternative branding strategies and marketing tools for brand development. About this course. {[P The replacement must be requested in an attachment to the application for admission. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. Ready to register for classes? International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. )b"4F\> =b'/a(h{S~| B)t Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. stream 132 0 obj <> endobj Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. <> Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. Graded CR/NC. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Prerequisite: BUAD-307 or MKT-385x. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. Recommended during student's final semesters. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream A series of Masters of Marketing Seminars are scheduled each fall. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. 1 0 obj :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Did you find what you needed today? Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Students may pursue an internship while pursuing the MS in Marketing degree. endstream endobj 138 0 obj <>stream Media, Mass Communication and Journalism. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. We will study various Fall 2022 TERM 20223. Examination of strategic decision making in marketing channels. Seminar. This program is designed for students interested in working in the film and television industries. Open only to juniors and seniors. 0 Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. Additionally, you can connect with the president of the SAC on LINKEDIN. %PDF-1.5 USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. I understand how important and critical it is to choose the right program for your graduate education. endstream endobj startxref Rotaract Club Of Nsit Regency. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. Supervised on-the-job business experience in the field of marketing. * Must be taken in the first term/semester or prior to admission. endstream endobj 137 0 obj <>stream X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Pe 8oZ |FO ;9 Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Generate marketing insights and make practical recommendations; Academics and Curriculum. % A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. endstream endobj 136 0 obj <>stream For additional information, visit marshall.usc.edu/MSMkt. 4 0 obj Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. - Strong desire to learn and think critically and innovatively. <br><br> Graduating from . With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. A Personalized and Global-Focused Curriculum. f0H:L`x ! Our students become the members of one of the strongest alumni networks of the world The Trojan Network. stream An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` Contact: We would love to tell you more about all things that SAC does. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Open only to sophomores, juniors and seniors. 735 0 obj <>stream XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC For previous semesters, check the Schedule of Classes archive. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Specialize in Analytics (STEM) or Consumer Behavior. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . The Master of Science in Marketing Program begins in late May each year. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. The GMAT is preferred. Prerequisite: BUAD 307 or MKT 385x. GMAT or GRE scores are required. Maximum units which may be applied to the degree to be determined by the department. pZ^IM$[I*v Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. %%EOF endstream endobj startxref I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. fu. bmP"]_CLL`]@Mg`x 8 Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. endobj Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. <> Work with R&D organization to design a new product or technology. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! endobj BUSINESS (GRADUATE) - Business students may register using USC Web Registration. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? Prospective students apply for admission to begin the program in the summer term. 4 0 obj New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. 3 0 obj Presentations by faculty, visiting researchers, and advanced students. Open only to Doctoral students. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. hbbd``b` endobj A minimum cumulative GPA of 3.00 is required for graduation. 6 ^30YB|*HBXOB [a MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. <>>> Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. ^J~ywpR >F 4` * MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Proposal, data collection, analyses, and written report. Looks like that page is missing. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. The course employs a combination of lectures, articles, and "hands-on" exercises. University Catalog You must login in: myUSC student portal x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? stream 1 0 obj The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. . endobj Open to Marshall Ph.D. students only. They can take an additional two full-term courses at no extra charge. Requires market research, creative design, implementation planning, and client presentation. endobj Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis endobj xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Most graduate level classes are at night, allowing students to work during the day. Graded CR/NC. Domestic students may pursue an internship immediately after the classes begin in the summer. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. %PDF-1.5 % In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. Legal aspects of brand management such as trademark protection and infringement are also addressed. %%EOF Course Description %%EOF The Columbia Advantage 01 Academics your goals in mind. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Proposal, field research, analyses and oral and written presentations. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. 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